Tag Archives: sign

Merger?

Wednesday, 31 August 2011

“Dear family and friends, we are gathered here today to witness and celebrate the union of two fast food franchises…”

Prague-Merger

“I do”

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Sign

Wednesday, 31 August 2011

Tobacco drinks!?! Bleh! Who would drink that?

Prague-Sign

Doesn’t sound pleasant.

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Dur

Sunday, 10 July 2011

What stop signs say in Turkey:

Edirne-Stop

Dur! In the name of the law!

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FYI

Sunday, 10 July 2011

Bucharest has Transylvanian banks:

Bucharest-Transylvania

Transylvanian

And fountains:

Bucharest-Fountains

Just as Transylvanian

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Zumba…

Saturday, 9 July 2011

…Is alive and well in Bucharest.

Bucharest-Zumba

Ce este Zumba?

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Better Business

Saturday, 9 July 2011

I spoke with the proprietor of this shop in Bucharest, and asked him why he called his restaurant “Yummy Food.”

Bucharest-Yummy

Food is yummy, I must agree.

He said that it led to better business. Better than what? Apparently his restaurant used to be called “Crappy Food.” “But why did you call it that?” I asked. “Because it is,” he replied. “It is, seriously. Here, try some, and tell me if this isn’t the worst food you’ve ever tasted.”

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It’s NOT Victoria’s Secret, It’s…

Saturday, 9 July 2011

Budapest-WomensSecret

Get it?

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The Desire for Change

Saturday, 9 July 2011

One of the most fascinating things I’ve discovered about Budapest is that there’s such an intense desire for change. You see the signs nearly everywhere you go – different fonts and colors, but all demanding the same thing: change.

Budapest-Change1

An imperative command?

Budapest-Change2

An imperative command?

Budapest-Change3

An imperative command?

Believe me, there are many more examples.

Naturally, my curiosity as an organizer and a political activist was piqued. The current center-right government has a 2/3 supermajority in parliament. And it’s kind of a nasty right-wing government too, with considerable nationalistic overtones. Certainly, if I lived here, I’d be interested in change.

But the thing is, I’d be going about it in an entirely different way. You need better, more consistent branding, and you need to have a much more coherent message. Just calling for change is really vague; as a foreigner I’m not even sure if they’re calling for political change at all. Maybe it’s social change people desire. Then again, these signs seem to have an air of permanence about them, which implies that the change they seek isn’t something they expect to ever happen. Falling into that kind of cynicism is always sad, and somewhat self-fulfilling.

Hopefully one day the Hungarian people will see the change they seek so ardently.

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Fun

Wednesday, 6 July 2011

A quick photo from Istanbul:

IstanbulFun

Assouline

Juvenile, I know, but I can’t help it.

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