Tag Archives: fundraising

Direct Dialoguing

Wednesday, 3 August 2011

Direct Dialoguing is a citizen engagement strategy that resembles canvassing, but without the going house-to-house. Instead, you go person-to-person in a place where there are a lot of people, like a crowded street, and try to engage them in your issue. Mostly, this engagement takes the form of donations, and direct dialoguing has evolved over the last 10 years in mainstream public service organizations as a fundraising strategy, but it can also be used to generate citizen pressure on lawmakers or simply to raise awareness about an issue. In any case, in many large cities now, it is ubiquitous. Here, several direct dialoguers attempted to generate donations for the UNHCR, the UN refugee agency.


Difficult work.

Tagged , , , , | Leave a comment